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Job Search Tools

Because job searching can be the worst.

About this page

The tools on this page are designed to help you optimise you job search for maximum efficency. By no means is this information the pinnacle of job search advice but the intention is to help you evaluate your job search from a more objective persepctive, like that of employers when viewing your CV or LinkedIn.

Having a powerfully written, objective CV and LinkedIn that markets you to employers as a must have employee will make all the difference inyour job search.

Sell yourself

Searching for the right job can be the worst. And staying objective while looking over our own CV's can be even harder. This piece of paper, or digital document as is likely the case, repsents a lifetime of achievements and effort. But it's important to remember who your audience is. Employers. Recruiters. People who won't look at your CV with as kind an eye as you do.

If you can create a CV that instantly tells the recruiter how you will fill the gap at their company, then you will on you way to that new job faster than ever before. Your CV and LinkedIn needs to help employers find what they are looking for: YOU.


In recent years recruitment has evolved to prominently feature applicant tracking systems (ATS), these are used in the majority of businesses now and are built on the basis of keywords. ATS systems work as a first screening, scanning your CV before it is even seen by a person and rejecting you if your CV does not meet a minimum criteria. These systems are also used as applicant databases. ATS can keep track of CV's that contain certain keywords and either, when creating a job or just searching for a candidate, the hiring manager can type the keywords/skills needed into the ATS and get a handy list of names.

80% of jobs you see online are built within an ATS making it even easier for the computer to give your CV a score against the job spec, if your CV does not hit over a certain percentage then your application does not get through to the recruiter at all.

That's why in your jobsearch keywords are king.

Your keyword research should be the first part of your job search and is a key component in both building an excellent LinkedIn and CV. You should be researching the keywords required for your target roles, the words that come up in every job spec, the skills that you know recruiters in your sector are looking for, and these keywords should become the backbone for your jobsearch efforts. These keywords need to be more than soft skills, avoid 'team player' or 'committed' and stick to strong skills. Your keywords should be objective and proven skills like 'UAT testing', 'risk control', 'digital media'.


75% of the worlds jobs are advertised on LinkedIn

97% of recruiters use LinkedIn as their primary candidate source

85% of recruiters make their shortlist decisions on LinkedIn alone

A professional photo will get you up to 14x more profile views

The average CEO has 930 connections

The most overused word in LinkedIn profiles is 'Motivated'

Most recruiters use LinkedIn like a giant search engine, using a list of keywords to search the massive LinkedIn database. However whether your profile hits all the keywords needed or not recruiters will still only see search results in the same format, below:

Like the fabled '2 seconds' that recruiters need to decide if they will read your CV, these search results will determine, in likely the same amount of time, if your profile gets clicked on and read at all. So for all the work you put into your profile you also need to carefully consider what your search result looks like.

The key focus should be:
1. Picture
2. Headline
3. Shared Connections

Having a profile picture, and a prefessional one at that, has huge implications on how your profile is viewed. It can also be the difference between recruiters getting in contact with you first or you chasing them! Not everyone has access to a professional headshot however this is the image style you should be targeting. This is not the place to recycle your facebook profile picture (unless that is also very professional). You need to be smartly dressed with good lighting, a smiling headshot, against a plain background and only you in the photo. I highly reccomend you take the time to setup and take a picture just for LinkedIn. Pictures of pets, groups, blurry images or no picture at all is just not good enough.

Your headline is the next most important part of your result. You have 120 characters to say all you can, and you should be using every character. Considering that many recruiters won't even click on your profile this may be your only chance to make an impression. For all the work you put into your profile if your headline simply says the company you currently work for or 'Seeking a new role', then your headline is not working hard enough for you. It may be less characters than a tweet but 120 still gives you some room to impress. And don't forget you can use symbols to break up your headline into bite size nuggets of information.

Shared connections is not the easiest part to control yourself but it really goes back to the heart of professional networking. If you are targeting a specific brand or company that you would like to be employed at, and you know who the recruiter is or who they might be, it doesn't hurt to check if you have any shared connections, or even connect with the recruiter themselves. If a recruiter sees a shared connection with you, and it is someone they trust professionally, that is going to skyrocket your chances of an 'in' with that company. It's not about having the widest net, it's about having the best connections to elevate your professional network, and help you achieve.

The Tools

Below are our preview/prep tools to help you see youu improve your LinkedIn profile. After seeing the examples above enter your own information below and click the preview button. This will generate a LinkedIn 'search result'. Try to look at this objectively and answer the question; How can this better represnt me and my goals?

Feel free to use the tool as much as you need to to perfect your headline and picture before uploading to your actual LinkedIn.

(Please try and use a square picture, you won't break anything with a rectangle image, it just won't look good)


You can also download the following Word document/template for writing your personal summary: Download

Download and open the file

Use the table at the top of the document to list out your keywords

Use the next box to write your summary

Summary box is limited to 2000 characters, symbols are listed below box for reference/useage as symbols are permitted in LinkedIn Summary, however other formatting i.e. bold/italics, are not permitted by LinkedIn. After finishing summary copy text from summary box into second box on the next page. (This step is to spell check your summary. Summary box will not spell check as you type, allowing you to type without distractions.
But DO NOT FORGET to spellcheck once finished, before uploadiung to your profile).




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London, UK